Trends · data through September 2026

Retail & consumer trends in Madison, WI

Iceflower tracks 4,052 stores from 2,953 retail and consumer chains in Madison, WI. Michaels grew fastest over the last year, ahead of Valvoline Instant Oil Change and Cenex.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,953
Tracked stores
4,052
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Valvoline Instant Oil Change sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Michaels ▲7 +18.9%
2 Valvoline Instant Oil Change ▲6 +17.2%
3 Cenex ▲4 +14.4%
4 Popeyes Louisiana Kitchen ▲3 +11.7%
5 Exxon ▲6 +8.4%
6 Culver's - +7.4%
7 McDonald's ▲1 +3.9%
8 Jimmy John's ▲2 +3.6%
9 Kwik Trip - +3.0%
10 Burger King ▲2 +2.9%
11 O'Reilly Auto Parts ▲1 +2.9%
12 Goodwill ▲1 +2.5%
13 Costco - +2.3%
14 Shell ▲2 +1.7%
15 Buck & Honey's ▲3 +1.5%

Store footprint

Store map

4,052 tracked store locations in Madison, WI, colored by category group. The top 5 chains by store count run 226 of the 4,052 stores (6%); 2,647 of the 2,953 tracked chains have a single store here.

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