Trends · data through August 2026

Retail & consumer trends in Madison, WI

Iceflower tracks 1,168 stores from 710 retail and consumer chains in Madison, WI. Michaels grew fastest over the last year, ahead of Cenex and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
710
Tracked stores
1,168
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Cenex sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Michaels logo Michaels ▲6 +17.1%
2 C Cenex logo Cenex - +13.2%
3 F Five Below logo Five Below - +13.1%
4 F Forage Kitchen - +10.6%
5 W Willy Street Co-op - +9.6%
6 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▲3 +9.5%
7 A ALDI logo ALDI - +9.3%
8 C Costco logo Costco - +8.7%
9 A Ace Hardware logo Ace Hardware ▲5 +8.4%
10 B Blain's Farm & Fleet logo Blain's Farm & Fleet ▲1 +5.7%
11 J Jimmy John's logo Jimmy John's ▲1 +5.3%
12 D Dairy Queen logo Dairy Queen ▲3 +5.3%
13 W Woodman's Food Market logo Woodman's Food Market - +2.8%
14 C Culver's logo Culver's - +2.4%
15 M McDonald's logo McDonald's - +2.0%

Store footprint

Store map

1,168 tracked store locations in Madison, WI, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.