Trends · data through September 2026

Retail & consumer trends in Oshkosh-Neenah, WI

Iceflower tracks 1,070 stores from 873 retail and consumer chains in Oshkosh-Neenah, WI. Marathon grew fastest over the last year, ahead of Valvoline Instant Oil Change and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
873
Tracked stores
1,070
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marathon and Valvoline Instant Oil Change sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Marathon ▲3 +14.4%
2 Valvoline Instant Oil Change ▲3 +13.8%
3 Burger King ▲4 +12.4%
4 Shell ▲1 +12.2%
5 Jersey Mike's Subs - +10.7%
6 BP - +8.0%
7 O'Reilly Auto Parts ▲1 +7.5%
8 Starbucks - +7.1%
9 Domino's Pizza ▲1 +7.0%
10 Dollar General - +6.6%
11 Papa John's Pizza ▲1 +3.9%
12 Kwik Trip - +3.3%
13 Cousins Subs - +2.7%
14 United States Postal Service - +1.9%
15 Jimmy John's ▼1 +1.6%

Store footprint

Store map

1,070 tracked store locations in Oshkosh-Neenah, WI, colored by category group. The top 5 chains by store count run 62 of the 1,070 stores (6%); 792 of the 873 tracked chains have a single store here. 4% of the tracked stores here are in grocery & convenience, against 6% across Wisconsin.

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