Trends · data through September 2026

Retail & consumer trends in Milwaukee-Waukesha, WI

Iceflower tracks 13,322 stores from 9,368 retail and consumer chains in Milwaukee-Waukesha, WI. Hobby Lobby grew fastest over the last year, ahead of Five Below and Grand Appliance and TV.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,368
Tracked stores
13,322
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hobby Lobby ▲12 +20.0%
2 Five Below ▲10 +15.9%
3 Grand Appliance and TV ▲9 +15.0%
4 Steinhafels ▲11 +14.2%
5 Victoria's Secret ▲14 +14.0%
6 Extra Space Storage ▲7 +13.5%
7 Casey's ▲7 +12.7%
8 Jersey Mike's Subs ▲11 +10.8%
9 Monterrey Market ▲9 +9.9%
10 Petro Mart ▲8 +9.5%
11 Chili's Grill & Bar ▲7 +9.3%
12 Ace Hardware ▲4 +8.2%
13 Aurora Pharmacy ▲8 +7.3%
14 Sierra ▲8 +7.1%
15 Costco - +7.0%

Store footprint

Store map

13,322 tracked store locations in Milwaukee-Waukesha, WI, colored by category group. The top 5 chains by store count run 462 of the 13,322 stores (3%); 8,605 of the 9,368 tracked chains have a single store here. 20% of the tracked stores here are in health & beauty, against 15% across Wisconsin.

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