Trends · data through September 2026

Retail & consumer trends in Fond du Lac, WI

Iceflower tracks 730 stores from 595 retail and consumer chains in Fond du Lac, WI. Citgo grew fastest over the last year, ahead of Exxon and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
595
Tracked stores
730
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Citgo and Exxon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Citgo - +6.9%
2 Exxon ▲1 +3.0%
3 Dollar General - -3.5%
4 O'Reilly Auto Parts ▲1 -4.3%
5 Walgreens - -6.0%
6 Marine Credit Union - -8.8%
7 Kwik Trip - -9.9%
8 Dollar Tree - -11.4%
9 United States Postal Service ▲1 -12.7%
10 Shell - -13.5%
11 Piggly Wiggly - -15.5%
12 A&W Restaurant ▲1 -17.9%
13 Domino's Pizza ▼2 -24.7%
14 Family Dollar - -29.3%
15 National Exchange Bank & Trust ▼2 -35.0%

Store footprint

Store map

730 tracked store locations in Fond du Lac, WI, colored by category group. The top 5 chains by store count run 45 of the 730 stores (6%); 540 of the 595 tracked chains have a single store here. 4% of the tracked stores here are in grocery & convenience, against 6% across Wisconsin.

Top tracked chains by store count

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