Trends · data through September 2026

Retail & consumer trends in Appleton, WI

Iceflower tracks 1,584 stores from 1,277 retail and consumer chains in Appleton, WI. Circle K grew fastest over the last year, ahead of Shell and Marathon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,277
Tracked stores
1,584
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Circle K and Shell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Circle K - +18.0%
2 Shell ▲2 +17.0%
3 Marathon ▲2 +12.4%
4 Kwik Trip - +8.8%
5 MotoMart Convenience Stores ▲1 +8.3%
6 Panda Express ▲2 +5.3%
7 McDonald's ▼1 +1.9%
8 Piggly Wiggly - +1.9%
9 Dollar Tree ▲3 -0.3%
10 Starbucks - -2.0%
11 Goodwill ▲1 -2.1%
12 BP - -2.4%
13 AutoZone ▼1 -2.5%
14 Walgreens - -3.4%
15 Burger King - -3.4%

Store footprint

Store map

1,584 tracked store locations in Appleton, WI, colored by category group. The top 5 chains by store count run 77 of the 1,584 stores (5%); 1,156 of the 1,277 tracked chains have a single store here. 5% of the tracked stores here are in grocery & convenience, against 6% across Wisconsin.

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