Growth
Piggly Wiggly against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Piggly Wiggly's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
| 29 | Piggly Wiggly | +3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
492 tracked Piggly Wiggly locations across 18 US states. Alabama, Wisconsin, and Georgia hold 55% of them.
Tracked stores by state
- Alabama 110
- Wisconsin 92
- Georgia 68
- North Carolina 54
- South Carolina 46
- Mississippi 40
- Tennessee 24
- Louisiana 19
- Florida 15
- West Virginia 5
- Arkansas 4
- Illinois 3
- Ohio 3
- Virginia 3
- Kentucky 2
- Texas 2
- New York 1
- Oklahoma 1
Customer overlap
Who shops at Piggly Wiggly
Tracked chains Piggly Wiggly customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kwik Trip
100
Pick 'n Save
96
Central Alabama Electric Cooperative
54
Sendik's
41
Metro Market
39
Jack's
38
Fleet Farm
34
Wind Creek Casino
31
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