Growth
Kroger against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kroger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,559 tracked Kroger locations across 25 US states. Texas, Ohio, and Georgia hold 45% of them.
Tracked stores by state
- Texas 264
- Ohio 245
- Georgia 191
- Michigan 149
- Indiana 139
- Tennessee 135
- Kentucky 128
- Virginia 81
- West Virginia 49
- Illinois 38
- Mississippi 35
- Arkansas 31
- Alabama 19
- South Carolina 16
- Louisiana 11
- Arizona 8
- Colorado 4
- Missouri 3
- California 2
- Kansas 2
- North Carolina 2
- Oregon 2
- Utah 2
- Wisconsin 2
- Washington 1
Customer overlap
Who shops at Kroger
Tracked chains Kroger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends