Trends · data through September 2026

Retail & consumer trends in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 26,753 stores from 17,118 retail and consumer chains in Boston-Cambridge-Newton, MA-NH. Newbury Comics grew fastest over the last year, ahead of Tiffany & Co. and J.Crew.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17,118
Tracked stores
26,753
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Newbury Comics and Tiffany & Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Newbury Comics ▲15 +19.9%
2 Tiffany & Co. ▲16 +19.1%
3 J.Crew ▲12 +16.6%
4 NH Liquor & Wine Outlet ▲4 +15.7%
5 Super Petroleum ▲10 +15.6%
6 Hobby Lobby ▲14 +14.7%
7 Aubuchon Hardware ▲12 +14.3%
8 Irving Oil ▲11 +14.1%
9 Sunoco ▲1 +13.8%
10 Nouria ▲4 +13.7%
11 AL Prime ▲9 +13.5%
12 Haffner's ▲10 +13.3%
13 Pure Hockey ▲13 +12.9%
14 Gulf ▲2 +12.8%
15 Costco ▲1 +12.4%

Store footprint

Store map

25,000 of 26,753 tracked store locations in Boston-Cambridge-Newton, MA-NH, colored by category group. The top 5 chains by store count run 1,623 of the 26,753 stores (6%); 15,475 of the 17,118 tracked chains have a single store here.

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