Trends · data through August 2026

Retail & consumer trends in West Virginia

Iceflower tracks 5,207 stores from 2,349 retail and consumer chains in West Virginia. Choice Hotels grew fastest over the last year, ahead of Dollar General and AutoZone.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,349
Tracked stores
5,207
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Choice Hotels and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Choice Hotels logo Choice Hotels ▲3 +18.7%
2 D Dollar General logo Dollar General ▲4 +15.9%
3 A AutoZone logo AutoZone ▲8 +14.9%
4 H HomeGoods logo HomeGoods ▲6 +13.7%
5 M Marshalls logo Marshalls ▲5 +12.3%
6 D Dollar Tree logo Dollar Tree ▲3 +12.3%
7 H Hobby Lobby logo Hobby Lobby ▲7 +11.7%
8 F Food Lion logo Food Lion ▲1 +9.7%
9 H Hampton Inn & Suites logo Hampton Inn & Suites ▲8 +9.1%
10 H Harbor Freight Tools logo Harbor Freight Tools ▲5 +8.8%
11 R Ross Dress for Less logo Ross Dress for Less ▲7 +8.5%
12 B BP logo BP ▲3 +8.4%
13 P Panda Express logo Panda Express ▲3 +7.9%
14 W Waffle House logo Waffle House ▲7 +7.1%
15 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▲7 +7.1%

Store footprint

Store map

5,207 tracked store locations in West Virginia, colored by category group.

Top tracked chains by store count

More trends

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