Trends · data through September 2026

Retail & consumer trends in West Virginia

Iceflower tracks 12,135 stores from 7,320 retail and consumer chains in West Virginia. Busy Beaver grew fastest over the last year, ahead of Five Guys and Ace Hardware.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
7,320
Tracked stores
12,135
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Busy Beaver and Five Guys sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Busy Beaver ▲17 +19.7%
2 Five Guys ▲14 +14.2%
3 Ace Hardware ▲14 +12.8%
4 Hobby Lobby ▲7 +11.2%
5 Ashley HomeStore ▲14 +11.0%
6 HomeGoods ▲6 +10.3%
7 O'Reilly Auto Parts ▲9 +9.2%
8 Marshalls ▲8 +9.0%
9 Enterprise Rent-A-Car ▲5 +8.5%
10 GoMart ▲1 +8.1%
11 Buffalo Wild Wings ▲7 +7.5%
12 Giant Eagle ▲9 +6.0%
13 Smith Oil ▲5 +5.9%
14 AutoZone ▲7 +5.2%
15 Fairfield Inn & Suites ▲10 +4.9%

Store footprint

Store map

12,135 tracked store locations in West Virginia, colored by category group. The top 5 chains by store count run 937 of the 12,135 stores (8%); 6,713 of the 7,320 tracked chains have a single store here. 15% of the tracked stores here are in gas & auto, against 11% across the United States.

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