Trends · data through September 2026

Retail & consumer trends in Vermont

Iceflower tracks 4,544 stores from 3,400 retail and consumer chains in Vermont. Maplefields grew fastest over the last year, ahead of Marshalls and Heritage Family Credit Union.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,400
Tracked stores
4,544
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Maplefields and Marshalls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Maplefields ▲1 +17.0%
2 Marshalls ▲2 +16.9%
3 Heritage Family Credit Union ▲4 +16.5%
4 Dollar General ▲3 +16.3%
5 Irving Oil ▲2 +15.3%
6 Cumberland Farms ▲1 +15.2%
7 Jiffy Mart - +14.9%
8 Ocean State Job Lot ▲3 +14.0%
9 Lenny's Shoe & Apparel ▲8 +13.7%
10 rk MILES ▲5 +13.7%
11 O'Reilly Auto Parts ▲1 +13.7%
12 7-Eleven ▲5 +13.3%
13 Dollar Tree ▲3 +12.8%
14 Orvis ▲6 +11.0%
15 Shell ▲1 +10.7%

Store footprint

Store map

4,544 tracked store locations in Vermont, colored by category group. The top 5 chains by store count run 311 of the 4,544 stores (7%); 3,173 of the 3,400 tracked chains have a single store here. 9% of the tracked stores here are in health & beauty, against 17% across the United States.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.