Trends · data through September 2026

Food & Drink trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 4,571 stores from 2,874 food & drink chains in San Jose-Sunnyvale-Santa Clara, CA. Nick The Greek grew fastest over the last year, ahead of Lee's Sandwiches and Togo's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,874
Tracked stores
4,571
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Nick The Greek and Lee's Sandwiches sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Nick The Greek ▲7 +18.6%
2 Lee's Sandwiches ▲9 +18.2%
3 Togo's ▲4 +16.8%
4 Dough Zone ▲7 +14.3%
5 Starbird Chicken ▲5 +13.9%
6 El Pollo Loco ▲2 +12.3%
7 Paris Baguette ▲5 +12.2%
8 Baskin-Robbins ▲1 +10.5%
9 Chili's Grill & Bar ▲2 +9.7%
10 Super Taqueria ▲2 +9.2%
11 Pizza My Heart ▲5 +8.9%
12 Los Gatos Cafe ▲6 +8.6%
13 Dave's Hot Chicken ▲3 +8.3%
14 Jersey Mike's Subs ▲4 +8.2%
15 Marugame Udon ▲2 +8.0%

Store footprint

Store map

4,571 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category. The top 5 chains by store count run 434 of the 4,571 stores (9%); 2,464 of the 2,874 tracked chains have a single store here. 6% of the tracked food & drink stores here are Thai, Vietnamese, Filipino & Hawaiian, against 4% across California.

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