Trends · data through September 2026

Bakeries, Donuts & Desserts in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 231 stores from 170 bakeries, donuts & desserts in San Jose-Sunnyvale-Santa Clara, CA. Paris Baguette grew fastest over the last year, ahead of Yum Yum Donuts and Manresa Bread.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
170
Tracked stores
231
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Paris Baguette and Yum Yum Donuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Paris Baguette logo Paris Baguette - +6.8%
2 Y Yum Yum Donuts logo Yum Yum Donuts ▲2 +5.3%
3 M Manresa Bread ▲1 +2.9%
4 A Auntie Anne's logo Auntie Anne's - -3.9%
5 8 85C Bakery Cafe logo 85C Bakery Cafe - -4.9%
6 W Wetzel's Pretzels logo Wetzel's Pretzels - -6.0%
7 L Le Boulanger ▼1 -7.1%
8 C Cinnabon logo Cinnabon ▲1 -7.8%
9 H Happy Donuts ▼1 -9.9%
10 N Nothing Bundt Cakes logo Nothing Bundt Cakes ▲1 -10.4%
11 M Maple Leaf Donuts - -12.2%
12 K Krispy Kreme logo Krispy Kreme ▼3 -33.9%
13 M Mrs. Fields logo Mrs. Fields - -34.2%
  • Paris Baguette
  • 85C Bakery Cafe
  • Wetzel's Pretzels
  • Valerio's
  • Auntie Anne's
  • Manresa Bread
  • Nothing Bundt Cakes
  • Other tracked chains

Store footprint

Store map

231 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA. The 7 largest tracked chains are highlighted.

  • Paris Baguette (9)
  • 85C Bakery Cafe (3)
  • Wetzel's Pretzels (5)
  • Valerio's (1)
  • Auntie Anne's (5)
  • Manresa Bread (4)
  • Nothing Bundt Cakes (4)
  • Other tracked chains

Top tracked chains by store count

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