Trends · data through September 2026

Food & Drink trends in El Centro, CA

Iceflower tracks 249 stores from 176 food & drink chains in El Centro, CA. Jack in the Box grew fastest over the last year, ahead of McDonald's and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
176
Tracked stores
249
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jack in the Box and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Jack in the Box - +5.4%
2 McDonald's - +4.9%
3 Starbucks - +3.9%
4 Carl's Jr. - +0.3%
5 Little Caesars ▲1 -1.2%
6 Johnny's Burritos - -7.1%
7 Donut Avenue - -7.4%
8 Taco Bell ▲1 -8.0%
9 Del Taco - -8.1%
10 Auntie Anne's - -8.3%
11 Denny's - -13.1%
12 Subway ▼1 -13.8%
13 KFC ▼1 -22.8%
14 Pizza Hut - -23.9%
15 Checkers and Rally's - -48.6%
  • Burger Chains
  • Mexican Restaurants & Taquerias
  • Bakeries, Donuts & Desserts
  • Bars, Pubs & Breweries
  • Casual Dining
  • Ice Cream & Frozen Treats
  • Cafes & Bakery-Cafes
  • Other categories

Store footprint

Store map

249 tracked store locations in El Centro, CA, colored by category. The top 5 chains by store count run 40 of the 249 stores (16%); 146 of the 176 tracked chains have a single store here. 14% of the tracked food & drink stores here are burger chains, against 7% across California.

  • Burger Chains (35)
  • Mexican Restaurants & Taquerias (27)
  • Bakeries, Donuts & Desserts (16)
  • Bars, Pubs & Breweries (14)
  • Casual Dining (14)
  • Ice Cream & Frozen Treats (13)
  • Cafes & Bakery-Cafes (13)
  • Other categories

Top tracked chains by store count

More trends

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