Trends · data through August 2026

Food & Drink trends in Merced, CA

Iceflower tracks 139 stores from 74 food & drink chains in Merced, CA. Taco Bell grew fastest over the last year, ahead of McDonald's and Chipotle Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
74
Tracked stores
139
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +4.4%
2 M McDonald's logo McDonald's - +3.8%
3 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +2.9%
4 P Panda Express logo Panda Express - +0.4%
5 B Burger King logo Burger King ▲1 -0.7%
6 K KFC logo KFC ▲1 -6.2%
7 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen - -6.7%
8 C Carl's Jr. logo Carl's Jr. - -9.1%
9 J Jack in the Box logo Jack in the Box - -14.1%
10 W Wendy's logo Wendy's ▼3 -18.7%
11 D Domino's Pizza logo Domino's Pizza - -24.0%

Store footprint

Store map

139 tracked store locations in Merced, CA, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.