Trends · data through September 2026

Food & Drink trends in Merced, CA

Iceflower tracks 463 stores from 316 food & drink chains in Merced, CA. Burger King grew fastest over the last year, ahead of Dutch Bros Coffee and Chipotle Mexican Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
316
Tracked stores
463
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dutch Bros Coffee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burger King ▲4 +14.9%
2 Dutch Bros Coffee - +12.9%
3 Chipotle Mexican Grill ▲2 +10.0%
4 Starbucks ▲1 +9.8%
5 Panda Express ▲1 +7.3%
6 McDonald's - +5.9%
7 Togo's - +5.6%
8 The Habit Burger Grill ▲3 +4.9%
9 Popeyes Louisiana Kitchen ▲3 +3.8%
10 Baskin-Robbins - +2.4%
11 Domino's Pizza ▲1 +2.2%
12 Denny's - -1.5%
13 Deli Delicious - -2.7%
14 Jack in the Box - -3.8%
15 Pizza Factory - -5.0%

Store footprint

Store map

463 tracked store locations in Merced, CA, colored by category. The top 5 chains by store count run 64 of the 463 stores (14%); 267 of the 316 tracked chains have a single store here. 7% of the tracked food & drink stores here are pizza chains, against 3% across California.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →