Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 227 stores from 196 Thai, Vietnamese, Filipino & Hawaiian chains in San Jose-Sunnyvale-Santa Clara, CA. Poki Bowl grew fastest over the last year, ahead of Poke House and L&L Hawaiian Barbecue.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
196
Tracked stores
227
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Poki Bowl and Poke House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Poki Bowl - -2.3%
2 P Poke House logo Poke House - -6.1%
3 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue - -8.8%
  • Pho Ha Noi
  • Goldilocks Bakeshop and Restaurant
  • Jollibee
  • L&L Hawaiian Barbecue
  • Poke House
  • Fuze Lounge
  • Pho 90 Degree
  • Other tracked chains

Store footprint

Store map

227 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA. The 7 largest tracked chains are highlighted.

  • Pho Ha Noi (4)
  • Goldilocks Bakeshop and Restaurant (2)
  • Jollibee (2)
  • L&L Hawaiian Barbecue (7)
  • Poke House (4)
  • Fuze Lounge (1)
  • Pho 90 Degree (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue 7
  • 2 P Poki Bowl 5
  • 3 P Pho Ha Noi 4
  • 4 P Poke House logo Poke House 4
  • 5 T Thai Spice 2
  • 6 T Thaibodia Bistro 2
  • 7 P Poké Bar logo Poké Bar 2
  • 8 P Pho Pasteur 2
  • 9 R Ruby Thai Kitchen 2
  • 10 H House of Pho 2
  • 11 A Amarin Thai Cuisine 2
  • 12 P Pokeworks logo Pokeworks 2
  • 13 V Vietnoms logo Vietnoms 2
  • 14 P Pho Hoa 2
  • 15 G Goldilocks Bakeshop and Restaurant logo Goldilocks Bakeshop and Restaurant 2
  • 16 J Jollibee logo Jollibee 2
  • 17 O Ono Hawaiian BBQ logo Ono Hawaiian BBQ 2
  • 18 P Pho 90 Degree 2
  • 19 T Thai Orchid 2
  • 20 P Pho Huong Vietnamese Restaurant 1
  • 21 S Simply Thai Street Food 1
  • 22 P Pho Saigon Corner 1
  • 23 T Thai Bangkok Cuisine 1
  • 24 I Indochine 1
  • 25 R Rene Rose 1
  • 26 L Lotus Thai Bistro 1
  • 27 P Pad Thai Cuisine 1
  • 28 C Chez Christina 1
  • 29 P Pho Morgan Hill 1
  • 30 C Đức Phương Tofu 1
  • 31 G Gogo Pho 1
  • 32 P Pho Wagon 1
  • 33 B Bowl of Pho 1
  • 34 K Khao Kang Thai Kitchen 1
  • 35 B Banh Cuon Hong Hanh 1
  • 36 T Thai Chili Express 1
  • 37 T Tarah Thai Kitchen 1
  • 38 G Green Elephant Gourmet 1
  • 39 G Golden Triangle Cuisine 1
  • 40 S San Jose Noodle 1
  • 41 M M Noodle & Cafe 1
  • 42 S Spoonfish Poke 1
  • 43 P Pho Y No 1 Noodle House 1
  • 44 T Thai Recipe Cuisine 1
  • 45 R Roost & Roast 1
  • 46 P Pho Queen Noodle House 1
  • 47 N Nam Vang Restaurant logo Nam Vang Restaurant 1
  • 48 T Taste of Pho 1
  • 49 M Mint Leaf Cuisine 1
  • 50 P Pho Kitchen Bar and Grill 1

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