Growth
L&L Hawaiian Barbecue against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks L&L Hawaiian Barbecue's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
165 tracked L&L Hawaiian Barbecue locations across 18 US states. California, Hawaii, and Texas hold 78% of them.
Tracked stores by state
- California 90
- Hawaii 29
- Texas 9
- Washington 8
- Nevada 6
- Arizona 3
- Colorado 3
- New York 3
- Florida 2
- Georgia 2
- North Carolina 2
- New Mexico 2
- Alaska 1
- Maryland 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at L&L Hawaiian Barbecue
Tracked chains L&L Hawaiian Barbecue customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends