Growth
Yogurtland against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yogurtland's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 29 | Yogurtland | -65.8% |
Share of tracked category spend, indexed
Store footprint
Store map
217 tracked Yogurtland locations across 9 US states. California, Texas, and Nevada hold 93% of them.
Tracked stores by state
- California 173
- Texas 17
- Nevada 11
- Colorado 4
- Arizona 3
- Louisiana 3
- Utah 3
- New Jersey 2
- Florida 1
Customer overlap
Who shops at Yogurtland
Tracked chains Yogurtland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends