Growth
Yogurtland against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yogurtland's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-0.1% |
| 2 |
B
Baskin-Robbins
|
+14.3% |
| 3 |
K
Krispy Kreme
|
-9.4% |
| 4 |
C
Cold Stone Creamery
|
-11.9% |
| 5 |
E
Einstein Bros. Bagels
|
+3.7% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
-0.3% |
| 7 | L La Michoacana | -1.2% |
| 8 |
S
sweetFrog Premium Frozen Yogurt
|
+0.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+0.9% |
| 10 |
H
Handel's Homemade Ice Cream
|
+6.8% |
| 38 |
Y
Yogurtland
|
-64.5% |
Share of tracked category spend, indexed
Store footprint
Store map
216 tracked Yogurtland locations across 9 US states.
Tracked stores by state
- California 172
- Texas 17
- Nevada 11
- Colorado 4
- Arizona 3
- Louisiana 3
- Utah 3
- New Jersey 2
- Florida 1
Customer overlap
Who shops at Yogurtland
Tracked chains Yogurtland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
56
N
NAS Lemoore Commissary
47
NAS Lemoore Commissary
47
More trends