Growth
Wetzel's Pretzels against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wetzel's Pretzels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
266 tracked Wetzel's Pretzels locations across 29 US states and 1 territory. California, Texas, and Arizona hold 62% of them.
Tracked stores by state
- California 126
- Texas 22
- Arizona 18
- Illinois 12
- Florida 11
- New York 10
- Colorado 7
- New Jersey 7
- Nevada 6
- Washington 6
- Massachusetts 4
- Michigan 4
- Idaho 3
- Indiana 3
- Maryland 3
- Oregon 3
- Tennessee 3
- Utah 3
- Alabama 2
- Connecticut 2
- Minnesota 2
- Delaware 1
- Georgia 1
- Iowa 1
- Kentucky 1
- Missouri 1
- New Mexico 1
- Pennsylvania 1
- Puerto Rico 1
- Virginia 1
Customer overlap
Who shops at Wetzel's Pretzels
Tracked chains Wetzel's Pretzels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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