Growth
Bill's Cafe against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bill's Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | First Watch | +3.1% |
| 2 | The Original Pancake House | +7.0% |
| 3 | Another Broken Egg Cafe | -6.8% |
| 4 | Eggs Up Grill | +13.4% |
| 5 | Biscuitville | -7.5% |
| 6 | Snooze, an A.M. Eatery | -2.8% |
| 7 | The Toasted Yolk Cafe | +3.2% |
| 8 | Keke's Breakfast Cafe | - |
| 9 | Milk & Honey Southern Inspired Kitchen | - |
| 10 | Milk & Honey | +1.0% |
| 103 | Bill's Cafe | +3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Bill's Cafe locations across 3 US states. California holds 82% of them.
Tracked stores by state
- California 9
- Oklahoma 1
- Texas 1
Customer overlap
Who shops at Bill's Cafe
Tracked chains Bill's Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Zanotto's
100
Gene's Fine Foods
46
Casino M8trix
45
Giorgio's Italian Food & Pizza
37
Jack Holder's Restaurant & Bar
34
LUNA Mexican Kitchen
34
High Five Pizza
33
Blossom and Bourbon
31
Water Tower Kitchen
28
Arteaga's Food Center
27
More trends