Trends · data through September 2026

Grocery & Convenience trends in San Jose-Sunnyvale-Santa Clara, CA

Iceflower tracks 689 stores from 481 grocery & convenience chains in San Jose-Sunnyvale-Santa Clara, CA. Smart & Final grew fastest over the last year, ahead of Lion Supermarket and FoodMaxx.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
481
Tracked stores
689
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Smart & Final and Lion Supermarket sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Smart & Final - +18.9%
2 Lion Supermarket - +15.6%
3 FoodMaxx ▲1 +15.5%
4 Chavez Supermarket ▲1 +13.9%
5 New India Bazar - +10.2%
6 Costco - +9.7%
7 Grocery Outlet ▲1 +9.2%
8 Clydes Liquors - +7.6%
9 Arteaga's Food Center - +5.1%
10 Bonfare Market ▲1 +4.2%
11 Whole Foods Market - +2.6%
12 Trader Joe's - +2.4%
13 99 Ranch Market - +0.9%
14 Stop N Save - 0.0%
15 Sprouts Farmers Market ▲1 -0.3%

Store footprint

Store map

689 tracked store locations in San Jose-Sunnyvale-Santa Clara, CA, colored by category. The top 5 chains by store count run 92 of the 689 stores (13%); 426 of the 481 tracked chains have a single store here. 4% of the tracked grocery & convenience stores here are discount grocers, against 6% across California.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.