Growth
Peet's Coffee against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Peet's Coffee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
| 13 | Peet's Coffee | -10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
293 tracked Peet's Coffee locations across 18 US states and DC. California, Oregon, and Virginia hold 84% of them.
Tracked stores by state
- California 224
- Oregon 12
- Virginia 10
- Illinois 8
- Massachusetts 5
- Nevada 5
- Washington 5
- Arizona 4
- District of Columbia 4
- Maryland 3
- Colorado 2
- New York 2
- Ohio 2
- Texas 2
- Florida 1
- Georgia 1
- Kentucky 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Peet's Coffee
Tracked chains Peet's Coffee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Andronico's Community Markets
100
Berkeley Bowl West
87
Draeger's Market
85
Oliver's Market
84
Berkeley Bowl
70
More trends