Trends · data through September 2026

Food & Drink trends in New Mexico

Iceflower tracks 4,851 stores from 2,977 food & drink chains in New Mexico. Golden Pride grew fastest over the last year, ahead of Laguna Burger and Olive Garden.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,977
Tracked stores
4,851
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Golden Pride and Laguna Burger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Golden Pride ▲3 +19.8%
2 Laguna Burger ▲3 +19.4%
3 Olive Garden ▲2 +19.3%
4 Whataburger - +19.0%
5 Cocina Azul ▲4 +18.3%
6 Slim Chickens ▲9 +17.6%
7 Little Caesars ▲3 +17.0%
8 Fuddruckers ▲5 +15.9%
9 Applebee's Grill + Bar ▲4 +15.8%
10 McDonald's - +15.4%
11 Dutch Bros Coffee ▲3 +15.2%
12 Einstein Bros. Bagels ▲3 +13.9%
13 Pizza Hut ▲4 +13.8%
14 Church's Chicken ▲1 +10.1%
15 Chick-fil-A ▲1 +8.6%

Store footprint

Store map

4,851 tracked store locations in New Mexico, colored by category. The top 5 chains by store count run 508 of the 4,851 stores (10%); 2,691 of the 2,977 tracked chains have a single store here. 14% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 6% across the United States.

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