Growth
Schlotzsky's against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Schlotzsky's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
| 12 | Schlotzsky's | -0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
348 tracked Schlotzsky's locations across 24 US states. Texas, Oklahoma, and Arkansas hold 73% of them.
Tracked stores by state
- Texas 218
- Oklahoma 23
- Arkansas 12
- Georgia 11
- Kansas 11
- New Mexico 8
- South Carolina 8
- Alabama 7
- Arizona 7
- Missouri 7
- Colorado 6
- North Carolina 5
- Wisconsin 4
- Kentucky 3
- Michigan 3
- Tennessee 3
- Illinois 2
- Mississippi 2
- North Dakota 2
- Nevada 2
- Nebraska 1
- Ohio 1
- Oregon 1
- Wyoming 1
Customer overlap
Who shops at Schlotzsky's
Tracked chains Schlotzsky's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H-E-B
100
Reasor's
37
Brookshire's
32
Rosa's Cafe
29
Whataburger
29
Taco Bueno
26
Tom Thumb
24
QuikTrip
20
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