Growth
Boba Tea Company against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boba Tea Company's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
| 23 | Boba Tea Company | +11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Boba Tea Company locations across 3 US states. New Mexico holds 53% of them.
Tracked stores by state
- New Mexico 8
- Arizona 6
- Texas 1
Customer overlap
Who shops at Boba Tea Company
Tracked chains Boba Tea Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Avanyu Travel Plaza
94
Pojoaque Supermarket
81
Crackin' Crab
68
Dion's
65
Nambe Falls Travel Center
64
El Parasol
61
Jo-Ji's Sushi & Teppan Grill
61
Fusion Tacos
55
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