Growth
Bob's Burgers against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bob's Burgers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 77 | Bob's Burgers | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Bob's Burgers locations across 3 US states. New Mexico holds 83% of them.
Tracked stores by state
- New Mexico 10
- California 1
- Washington 1
Customer overlap
Who shops at Bob's Burgers
Tracked chains Bob's Burgers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dion's
100
Warrior Fuel
81
Golden Pride
79
Four Winds Convenience Store
72
Latitudes
70
Isleta Resort & Casino
66
Kirtland Federal Credit Union
61
Santa Ana Star Casino
61
Downs At Albuquerque
59
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