Trends · data through September 2026

Food & Drink trends in Santa Fe, NM

Iceflower tracks 505 stores from 430 food & drink chains in Santa Fe, NM. Dairy Queen grew fastest over the last year, ahead of Fusion Tacos and Blake's Lotaburger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
430
Tracked stores
505
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Fusion Tacos sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dairy Queen - +18.7%
2 Fusion Tacos - +6.6%
3 Blake's Lotaburger ▲1 +3.3%
4 Subway - +2.8%
5 Kakawa Chocolate House - +2.3%
6 Baskin-Robbins - +0.7%
7 Starbucks ▼1 -3.1%
8 Burger King - -4.0%
9 Santa Fe Brewing Company - -5.9%
10 El Parasol ▲1 -7.7%
11 Domino's Pizza - -12.1%
12 Sonic Drive-In - -12.3%
13 Taco Bell ▼1 -17.1%

Store footprint

Store map

505 tracked store locations in Santa Fe, NM, colored by category. The top 5 chains by store count run 39 of the 505 stores (8%); 399 of the 430 tracked chains have a single store here. 7% of the tracked food & drink stores here are burger chains, against 11% across New Mexico.

Top tracked chains by store count

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