Trends · data through September 2026

Food & Drink trends in Las Cruces, NM

Iceflower tracks 411 stores from 313 food & drink chains in Las Cruces, NM. Dunkin' grew fastest over the last year, ahead of Whataburger and Dairy Queen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
313
Tracked stores
411
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dunkin' and Whataburger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dunkin' ▲1 +18.2%
2 Whataburger - +17.8%
3 Dairy Queen ▲1 +17.0%
4 Dutch Bros Coffee ▲1 +15.3%
5 Blake's Lotaburger ▲1 +14.6%
6 Sonic Drive-In ▲3 +14.2%
7 Burger King ▲1 +14.1%
8 Starbucks - +9.4%
9 Chick-fil-A - +8.8%
10 Little Caesars - +7.6%
11 McDonald's - +2.5%
12 Wienerschnitzel - +2.4%
13 Icebox Brewing Company ▼1 -1.4%
14 Arby's ▼1 -7.2%
15 Taco Bell ▼1 -11.1%

Store footprint

Store map

411 tracked store locations in Las Cruces, NM, colored by category. The top 5 chains by store count run 42 of the 411 stores (10%); 269 of the 313 tracked chains have a single store here. 19% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 14% across New Mexico.

Top tracked chains by store count

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