Growth
Dion's against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dion's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Dion's locations across 5 US states. New Mexico, Massachusetts, and Colorado hold 91% of them.
Tracked stores by state
- New Mexico 25
- Massachusetts 4
- Colorado 3
- Texas 2
- Kentucky 1
Customer overlap
Who shops at Dion's
Tracked chains Dion's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Warrior Fuel
100
Santa Ana Star Casino
98
Latitudes
81
Golden Pride
80
Isleta Resort & Casino
74
Bien Mur Indian Market Center
70
Sandia Resort & Casino
69
Avanyu Travel Plaza
69
Nambe Falls Travel Center
67
More trends