Trends · data through September 2026

Gift Shops in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 117 stores from 68 gift shop chains in Boston-Cambridge-Newton, MA-NH. Hallmark grew fastest over the last year, ahead of Showcase and The Paper Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
68
Tracked stores
117
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gift shop chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hallmark and Showcase sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hallmark - +9.3%
2 Showcase - +4.7%
3 The Paper Store - +0.9%
4 Cardsmart - -56.9%
  • The Paper Store
  • Official Red Sox Team Store
  • Moons Gift Shop
  • New England Collections
  • New England Collection
  • Hallmark
  • Twilight House
  • Other tracked chains

Store footprint

Store map

117 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 49 of the 117 stores (42%); 58 of the 68 tracked chains have a single store here. 3% of the tracked retail stores here are gift shops, the same share as across Massachusetts.

  • The Paper Store (34)
  • Official Red Sox Team Store (1)
  • Moons Gift Shop (1)
  • New England Collections (1)
  • New England Collection (1)
  • Hallmark (4)
  • Twilight House (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 The Paper Store 34
  • 2 Showcase 5
  • 3 Cardsmart 4
  • 4 Hallmark 4
  • 5 Miniso 2
  • 6 Earthbound Trading Co. 2
  • 7 Best of Boston 2
  • 8 Partridge in a Bear Tree 2
  • 9 Topdrawer 2
  • 10 Good Dog Gallery 2
  • 11 Baseball Etc 1
  • 12 Seacoast Sports Cards 1
  • 13 Arlington Centered 1
  • 14 The Merchant 1
  • 15 Gift Shop at Boston Childrens Hospital 1
  • 16 Marblehead Mercantile 1
  • 17 Museum of Fine Arts Boston 1
  • 18 Hits and Holos 1
  • 19 The Black Veil 1
  • 20 Danforth Pewter Portsmouth 1
  • 21 Official Red Sox Team Store 1
  • 22 Oak + Moss 1
  • 23 Anime Zakka 1
  • 24 NK Smoke Shop 1
  • 25 Juel & Company 1
  • 26 The Book Outlet 1
  • 27 Black Cat Curiosity Shoppe 1
  • 28 Carmelite Gift Shop 1
  • 29 Lori's Gifts 1
  • 30 Underground Express 1
  • 31 King Lewis Engraving & Gifts 1
  • 32 Old North Church Gift Shop 1
  • 33 Beach Bums 1
  • 34 Harry Potter Shop 1
  • 35 Coon's Card & Gift Shop 1
  • 36 Gifted 1
  • 37 The Happy Cactus 1
  • 38 The Sweetbay Shop 1
  • 39 Travel Traders 1
  • 40 Moons Gift Shop 1
  • 41 New England Collections 1
  • 42 New England Collection 1
  • 43 Twilight House 1
  • 44 Card Czar 1
  • 45 Trolley Depot 1
  • 46 Buttonwood Books & Toys 1
  • 47 Boston Tops 1
  • 48 Crow Haven Corner 1
  • 49 Diamond King Sports Cards 1
  • 50 On Centre 1

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