Trends · data through September 2026

Baby & Kids in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 39 stores from 13 baby & kids in Boston-Cambridge-Newton, MA-NH. Janie and Jack grew fastest over the last year, ahead of Carter's and The Children's Place.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
39
Consumer panel
130M+

Growth ranking

Fastest-growing tracked baby & kids

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Janie and Jack and Carter's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Janie and Jack logo Janie and Jack - +4.9%
2 C Carter's logo Carter's - +1.5%
3 T The Children's Place logo The Children's Place - -0.1%
  • Carter's
  • The Children's Place
  • Janie and Jack
  • The Nutshell
  • Pottery Barn Kids
  • Baby Go Round
  • The Children's Clothesline
  • Other tracked chains

Store footprint

Store map

39 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Carter's (16)
  • The Children's Place (8)
  • Janie and Jack (5)
  • The Nutshell (1)
  • Pottery Barn Kids (1)
  • Baby Go Round (1)
  • The Children's Clothesline (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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