Trends · data through September 2026

Bookstores in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 111 stores from 94 bookstore chains in Boston-Cambridge-Newton, MA-NH.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
94
Tracked stores
111
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bookstore chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Barnes & Noble and New England Comics sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Barnes & Noble - -0.2%
2 New England Comics - -26.7%
  • Barnes & Noble
  • Brookline Booksmith
  • Harvard Coop
  • Beacon Hill Books & Cafe
  • Harvard Book Store
  • Harrison's Comics
  • Northeastern University Bookstore
  • Other tracked chains

Store footprint

Store map

111 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 22 of the 111 stores (20%); 90 of the 94 tracked chains have a single store here. 3% of the tracked retail stores here are bookstores, the same share as across Massachusetts.

  • Barnes & Noble (14)
  • Brookline Booksmith (2)
  • Harvard Coop (2)
  • Beacon Hill Books & Cafe (1)
  • Harvard Book Store (1)
  • Harrison's Comics (1)
  • Northeastern University Bookstore (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Barnes & Noble 14
  • 2 New England Comics 3
  • 3 Harvard Coop 2
  • 4 Brookline Booksmith 2
  • 5 The Book Shop of Beverly Farms 1
  • 6 The Million Year Picnic 1
  • 7 Silver Moon Comics & Collectibles 1
  • 8 Salem State University Bookstore 1
  • 9 Hub Comics 1
  • 10 Molly's Bookstore 1
  • 11 LaLa Books 1
  • 12 The Bookstore of Gloucester 1
  • 13 Pop Culture Cards Comics and Games 1
  • 14 The Purple Couch Bookshop 1
  • 15 DeColores Christian Books 1
  • 16 Whitelam Books 1
  • 17 MFA Bookstore & Shop 1
  • 18 Brattle Book Shop 1
  • 19 Side Quest Books & Games 1
  • 20 Counterplay Comics 1
  • 21 Ten Trees Books 1
  • 22 UNH Bookstore 1
  • 23 The Book Rack 1
  • 24 MIT Press Bookstore 1
  • 25 Smitten 1
  • 26 Pauline Books and Media 1
  • 27 RiverRun Bookstore 1
  • 28 Mass College of Art Supply & Book Store 1
  • 29 Hudson Booksellers 1
  • 30 Frugal Bookstore 1
  • 31 MIT Coop 1
  • 32 Manchester By the Book 1
  • 33 Park Street Books & Toys 1
  • 34 The Comic Stop 1
  • 35 Barrow Book Store 1
  • 36 Paper Asylum 1
  • 37 All She Wrote Books 1
  • 38 Grolier Poetry Book Shop 1
  • 39 Sheafe Street Books 1
  • 40 Rubber Chicken Comics 1
  • 41 Andover Bookstore 1
  • 42 Dogtown Book Shop 1
  • 43 Word on the Street 1
  • 44 Rodney's Bookstore 1
  • 45 Friar Tuck's Comics & Collectibles 1
  • 46 Just Book-ish 1
  • 47 Pyramid Books 1
  • 48 The Next Chapter Books and More 1
  • 49 Tidal Pages Ipswich 1
  • 50 Excelsior Comics and Games 1

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