Growth
L.L.Bean against its category
The biggest tracked US outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks L.L.Bean's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Columbia Sportswear Company | -2.1% |
| 2 | The North Face | +13.2% |
| 3 | L.L.Bean | +12.4% |
| 4 | Surf Style | +9.4% |
| 5 | Ron Jon Surf Shop | +2.8% |
| 6 | Eddie Bauer | -27.2% |
| 7 | Columbia Sportswear | +3.6% |
| 8 | Sun & Ski Sports | -5.1% |
| 9 | Patagonia | +2.6% |
| 10 | Quiet Storm Surf Shop | -8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked L.L.Bean locations across 18 US states. Massachusetts, New York, and Maine hold 43% of them.
Tracked stores by state
- Massachusetts 11
- New York 8
- Maine 7
- New Hampshire 5
- Connecticut 4
- Ohio 4
- Pennsylvania 4
- New Jersey 3
- Virginia 3
- Illinois 2
- Wisconsin 2
- Colorado 1
- Indiana 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Rhode Island 1
- Vermont 1
Customer overlap
Who shops at L.L.Bean
Tracked chains L.L.Bean customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hannaford
100
Bow Street Market
44
Shaw's
38
Market 32
34
Irving Oil
29
Renys
22
Honest Weight Food Co-op
19
More trends