Trends · data through September 2026

Food & Drink trends in Missouri

Iceflower tracks 11,181 stores from 6,069 food & drink chains in Missouri. Braum's grew fastest over the last year, ahead of Billy Gail's and Tropical Smoothie Cafe.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
6,069
Tracked stores
11,181
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Braum's and Billy Gail's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Braum's ▲12 +17.7%
2 Billy Gail's ▲7 +17.1%
3 Tropical Smoothie Cafe ▲7 +17.0%
4 Pickleman's Gourmet Cafe ▲3 +16.9%
5 PaPPo's Pizzeria and Pub ▲6 +16.5%
6 Nothing Bundt Cakes ▲7 +14.5%
7 Master Donuts ▲7 +14.1%
8 Jersey Mike's Subs ▲3 +10.5%
9 Chimi's Fresh Mex ▲3 +9.3%
10 Culver's ▲3 +7.9%
11 Scooter's Coffee ▲6 +7.7%
12 The Cheesecake Factory ▲4 +7.7%
13 China Garden ▲2 +7.2%
14 Sushi Ai ▲7 +6.8%
15 Chili's Grill & Bar - +5.9%

Store footprint

Store map

11,181 tracked store locations in Missouri, colored by category. The top 5 chains by store count run 1,182 of the 11,181 stores (11%); 5,451 of the 6,069 tracked chains have a single store here. 11% of the tracked food & drink stores here are burger chains, against 7% across the United States.

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