Growth
China King against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
331 tracked China King locations across 33 US states. New York, North Carolina, and Florida hold 26% of them.
Tracked stores by state
- New York 30
- North Carolina 29
- Florida 28
- Missouri 28
- Pennsylvania 26
- Illinois 21
- Georgia 13
- New Jersey 13
- Michigan 12
- South Carolina 11
- Virginia 11
- Kentucky 10
- Connecticut 9
- Indiana 9
- Wisconsin 8
- Alabama 7
- Maryland 7
- Ohio 7
- Texas 7
- California 5
- Iowa 5
- Oklahoma 5
- Tennessee 5
- Delaware 4
- Kansas 4
- Louisiana 4
- Mississippi 4
- Minnesota 3
- Nevada 2
- Arkansas 1
- Arizona 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at China King
Tracked chains China King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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