Growth
China King against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China King's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
| 82 | C China King | -2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
197 tracked China King locations across 28 US states.
Tracked stores by state
- North Carolina 26
- Florida 25
- Pennsylvania 19
- Georgia 10
- Virginia 10
- Kentucky 9
- Missouri 9
- New York 9
- Michigan 8
- New Jersey 8
- South Carolina 8
- Illinois 7
- Maryland 7
- Alabama 6
- Ohio 6
- Indiana 5
- Texas 5
- Delaware 3
- Iowa 3
- California 2
- Louisiana 2
- Nevada 2
- Tennessee 2
- Wisconsin 2
- Arizona 1
- Connecticut 1
- Kansas 1
- Oklahoma 1
Customer overlap
Who shops at China King
Tracked chains China King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kingsbay Food
85
M
Martins Food Market
81
S
South Link
71
T
The Brown Bag
63
M
MPC
60
K
Kings Bay Navy Commissary
51
Kings Bay Navy Commissary
51
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