Trends · data through September 2026

Food & Drink trends in Jefferson City, MO

Iceflower tracks 200 stores from 154 food & drink chains in Jefferson City, MO. Sonic Drive-In grew fastest over the last year, ahead of Dairy Queen and Wendy's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
154
Tracked stores
200
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sonic Drive-In and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sonic Drive-In ▲1 +2.9%
2 Dairy Queen ▲2 +2.5%
3 Wendy's - -2.3%
4 McDonald's - -3.6%
5 Burger King - -4.5%
6 Domino's Pizza ▼1 -11.5%
7 Subway ▼2 -17.8%
8 Pizza Hut - -19.8%
9 Taco Bell - -21.7%
  • Burger Chains
  • Casual Dining
  • Sandwich & Sub Shops
  • Mexican Restaurants & Taquerias
  • Bars, Pubs & Breweries
  • Pizza Chains
  • Cafes & Bakery-Cafes
  • Other categories

Store footprint

Store map

200 tracked store locations in Jefferson City, MO, colored by category. The top 5 chains by store count run 32 of the 200 stores (16%); 134 of the 154 tracked chains have a single store here. 6% of the tracked food & drink stores here are pizzerias, against 3% across Missouri.

  • Burger Chains (26)
  • Casual Dining (22)
  • Sandwich & Sub Shops (18)
  • Mexican Restaurants & Taquerias (14)
  • Bars, Pubs & Breweries (14)
  • Pizza Chains (12)
  • Cafes & Bakery-Cafes (11)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →