Trends · data through August 2026

Food & Drink trends in Madison, WI

Iceflower tracks 549 stores from 349 food & drink chains in Madison, WI. Forage Kitchen grew fastest over the last year, ahead of Popeyes Louisiana Kitchen and Jimmy John's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
349
Tracked stores
549
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Forage Kitchen and Popeyes Louisiana Kitchen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Forage Kitchen - +12.2%
2 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▲2 +11.1%
3 J Jimmy John's logo Jimmy John's ▲1 +6.9%
4 D Dairy Queen logo Dairy Queen ▲3 +6.8%
5 C Culver's logo Culver's - +3.9%
6 M McDonald's logo McDonald's - +3.5%
7 B Buffalo Wild Wings logo Buffalo Wild Wings ▲2 +2.8%
8 T Taco Bell logo Taco Bell - +0.9%
9 D Domino's Pizza logo Domino's Pizza ▲1 +0.4%
10 S Starbucks logo Starbucks ▲1 -0.1%
11 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -0.5%
12 B Barriques logo Barriques - -0.6%
13 K KFC logo KFC ▲1 -1.5%
14 A Arby's logo Arby's ▲2 -4.7%
15 C Chocolate Shoppe Ice Cream - -6.6%

Store footprint

Store map

549 tracked store locations in Madison, WI, colored by category.

Top tracked chains by store count

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