Trends · data through September 2026

Food & Drink trends in Madison, WI

Iceflower tracks 1,584 stores from 1,172 food & drink chains in Madison, WI. Popeyes Louisiana Kitchen grew fastest over the last year, ahead of MACS Macaroni and Cheese Shop and Culver's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,172
Tracked stores
1,584
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Popeyes Louisiana Kitchen and MACS Macaroni and Cheese Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Popeyes Louisiana Kitchen ▲2 +15.1%
2 MACS Macaroni and Cheese Shop - +15.0%
3 Culver's - +10.7%
4 Forage Kitchen ▲3 +10.1%
5 McDonald's - +7.2%
6 Jimmy John's - +6.8%
7 Burger King - +6.1%
8 Buck & Honey's ▲2 +4.7%
9 Monk's Bar & Grill ▲3 +4.1%
10 MOOYAH Burgers, Fries & Shakes ▲1 +3.5%
11 Perkins American Food Co. ▲5 +3.4%
12 Cousins Subs ▲2 +2.8%
13 Barriques ▲1 +2.6%
14 Subway ▲1 +1.1%
15 Qdoba ▲1 +0.9%

Store footprint

Store map

1,584 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 149 of the 1,584 stores (9%); 1,060 of the 1,172 tracked chains have a single store here. 16% of the tracked food & drink stores here are bars, pubs & breweries, against 21% across Wisconsin.

Top tracked chains by store count

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