Trends · data through September 2026

Leisure & Travel trends in Madison, WI

Iceflower tracks 285 stores from 257 leisure & travel chains in Madison, WI. GameStop grew fastest over the last year, ahead of Days Inn and Super 8.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
257
Tracked stores
285
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GameStop and Days Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 GameStop - +18.6%
2 Days Inn - +16.3%
3 Super 8 - +12.8%
4 Country Inn & Suites - +4.8%
5 Choice Hotels - -2.6%
6 Fairfield Inn & Suites - -14.9%
7 Hilton Garden Inn - -17.0%
  • Hotels & Rentals
  • Golf Course
  • Bowling Alley
  • Park
  • Motel
  • Music Venue
  • Campground
  • Other categories

Store footprint

Store map

285 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 23 of the 285 stores (8%); 244 of the 257 tracked chains have a single store here. 7% of the tracked leisure & travel stores here are golf courses, against 10% across Wisconsin.

  • Hotels & Rentals (77)
  • Golf Course (20)
  • Bowling Alley (19)
  • Park (16)
  • Motel (11)
  • Music Venue (10)
  • Campground (10)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 10
  • 2 Super 8 4
  • 3 Days Inn 3
  • 4 GameStop 3
  • 5 Country Inn & Suites 3
  • 6 Fairfield Inn & Suites 3
  • 7 Hilton Garden Inn 3
  • 8 Holiday Inn 2
  • 9 Marcus Theatres 2
  • 10 Hyatt Place 2
  • 11 Knuckleheads 2
  • 12 GrandStay Hotel & Suites 2
  • 13 Holiday Inn Express & Suites 2
  • 14 Doubledays 1
  • 15 Aftershock Classic Arcade 1
  • 16 Wisconsin Dolls Gentlemen's Club 1
  • 17 UW Transportation Services 1
  • 18 Hatch Art House 1
  • 19 Waun-A-Bowl 1
  • 20 Willy Street Park 1
  • 21 Ho-Chunk Gaming 1
  • 22 Totally '80s 1
  • 23 Wisconsin Union Theater 1
  • 24 Chalet Landhaus 1
  • 25 Randolph Park 1
  • 26 Avid Hotels Madison - Monona 1
  • 27 Krazy Mirror Maze 1
  • 28 Deer Valley Golf Course 1
  • 29 American Airlines 1
  • 30 Motel 6 1
  • 31 Silver Springs Campground LLC 1
  • 32 Apocalypse Paintball 1
  • 33 Ovation 309 1
  • 34 Basecamp Arcade 1
  • 35 Destination Madison 1
  • 36 Old Market Row Apartments 1
  • 37 Fired Up Pottery 1
  • 38 J&J Fireball Lanes 1
  • 39 Amber's Inn & Suites 1
  • 40 Fish Camp Launch 1
  • 41 Badger State Trail 1
  • 42 Pioneer Pointe 1
  • 43 All Star Inn & Suites 1
  • 44 Governor Dodge State Park 1
  • 45 Spartan Bowl 1
  • 46 Creekview Par Three 1
  • 47 Forward Madison FC 1
  • 48 Arcade PvP Bar 1
  • 49 Pleasant View Golf Course 1
  • 50 Dells Escape Rooms 1

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