Trends · data through September 2026

Grocery & Convenience trends in Madison, WI

Iceflower tracks 255 stores from 202 grocery & convenience chains in Madison, WI. Costco grew fastest over the last year, ahead of Pick 'n Save and Willy Street Co-op.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
202
Tracked stores
255
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Costco and Pick 'n Save sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Costco - +4.9%
2 Pick 'n Save - +4.0%
3 Willy Street Co-op - +3.7%
4 Hy-Vee ▲1 +3.3%
5 ALDI ▼1 +2.2%
6 Woodman's Food Market - -1.5%
7 Festival Foods - -2.8%
8 Metro Market - -4.6%
9 Piggly Wiggly - -7.1%
  • Supermarkets
  • Liquor Store
  • Other grocery stores
  • Farm
  • Food & Beverage Store
  • Corner Stores & Bodegas
  • Upscale & Natural Grocers
  • Other categories

Store footprint

Store map

255 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 42 of the 255 stores (16%); 186 of the 202 tracked chains have a single store here. 9% of the tracked grocery & convenience stores here are farms, against 6% across Wisconsin.

  • Supermarkets (62)
  • Liquor Store (49)
  • Other grocery stores (35)
  • Farm (24)
  • Food & Beverage Store (17)
  • Corner Stores & Bodegas (17)
  • Upscale & Natural Grocers (8)
  • Other categories

Top tracked chains by store count

  • 1 Pick 'n Save 12
  • 2 Piggly Wiggly 12
  • 3 ALDI 7
  • 4 Metro Market 6
  • 5 Hy-Vee 5
  • 6 Woodman's Food Market 4
  • 7 Costco 3
  • 8 Festival Foods 3
  • 9 Willy Street Co-op 3
  • 10 Carr Valley Cheese 2
  • 11 Canteen 2
  • 12 Fresh Mart 2
  • 13 Neil's Liquor 2
  • 14 Metcalfe's Market 2
  • 15 Savory Accents 2
  • 16 Whole Foods Market 2
  • 17 Havens Petting Farm 1
  • 18 Francis Trees 1
  • 19 My Tipsy Gypsy 1
  • 20 Branch + Daughter 1
  • 21 BarleyPop Tap & Shop 1
  • 22 Oregon Farm Center 1
  • 23 Steve's Liquor 1
  • 24 Ten Eyck Orchard 1
  • 25 Mazo Kwik Stop 1
  • 26 Miller's Christmas Tree Farm 1
  • 27 La Latina Grocery & Bakery 1
  • 28 Trollway Liquors 1
  • 29 Middleton Farmers' Market 1
  • 30 WineStyles 1
  • 31 Maharaja Grocery 1
  • 32 Crossroads BP 1
  • 33 Old Sugar Distillery 1
  • 34 African and American Store 1
  • 35 Lee's Oriental 1
  • 36 Mazo Liquor 1
  • 37 A-Mart Asian Grocery 1
  • 38 Best Plaza Liquor 1
  • 39 Hann's Christmas Farm 1
  • 40 Green County Hemp 1
  • 41 Peck's Farm Market East 1
  • 42 Hmong Legacy Market 1
  • 43 International Market 1
  • 44 Maple Leaf Cheese Outlet 1
  • 45 Treinen Farm Corn Maze and Pumpkin Patch 1
  • 46 Madison food mart 1
  • 47 Exotic Snack Guys 1
  • 48 Madison Oriental Market 1
  • 49 Bassett Food Mart 1
  • 50 Enchanted Valley Acres 1

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