Trends · data through September 2026

Gas & Auto trends in Madison, WI

Iceflower tracks 382 stores from 170 gas & auto chains in Madison, WI. Valvoline Instant Oil Change grew fastest over the last year, ahead of Cenex and Auto Value.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
170
Tracked stores
382
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Valvoline Instant Oil Change and Cenex sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Valvoline Instant Oil Change - +14.7%
2 Cenex - +12.0%
3 Auto Value - +7.8%
4 Exxon ▲1 +6.2%
5 Kwik Trip - +0.9%
6 O'Reilly Auto Parts - +0.8%
7 Phillips 66 Gas ▲1 +0.7%
8 Shell ▲1 -0.4%
9 Casey's - -4.7%
10 Mister Car Wash ▲1 -5.7%
11 Mobil - -8.0%
12 Take 5 Oil Change ▲1 -9.2%
13 Speedway ▼1 -10.7%
14 NAPA Auto Parts - -10.8%
15 Tires Plus ▲1 -13.1%

Store footprint

Store map

382 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 136 of the 382 stores (36%); 139 of the 170 tracked chains have a single store here. 13% of the tracked gas & auto stores here are auto repair services, against 18% across Wisconsin.

Top tracked chains by store count

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