Trends · data through September 2026

Other trends in Madison, WI

Iceflower tracks 368 stores from 273 other chains in Madison, WI. Extra Space Storage grew fastest over the last year, ahead of Associated Bank and Verizon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
273
Tracked stores
368
Consumer panel
130M+

Growth ranking

Fastest-growing tracked other chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Extra Space Storage and Associated Bank sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Extra Space Storage - +7.1%
2 Associated Bank ▲4 -1.7%
3 Verizon ▲3 -27.8%
4 Farmers & Merchants Union Bank ▲3 -28.4%
5 FedEx Ship Center ▲3 -31.1%
6 Klinke Cleaners ▲1 -33.7%
7 United States Postal Service - -43.0%
8 The UPS Store ▼1 -46.0%
9 AT&T Store ▼3 -69.3%
10 Heartland Credit Union ▼5 -74.8%
11 UScellular ▼5 -75.8%
  • Post Office
  • Social & Community Service
  • Banks & Credit Unions
  • Shipping Center
  • Civic Organization Office
  • Dry Cleaning Service
  • Wireless Carriers
  • Other categories

Store footprint

Store map

368 tracked store locations in Madison, WI, colored by category. The top 5 chains by store count run 73 of the 368 stores (20%); 254 of the 273 tracked chains have a single store here. 8% of the tracked other stores here are social & community services, against 5% across Wisconsin.

  • Post Office (39)
  • Social & Community Service (31)
  • Banks & Credit Unions (29)
  • Shipping Center (17)
  • Civic Organization Office (13)
  • Dry Cleaning Service (12)
  • Wireless Carriers (12)
  • Other categories

Top tracked chains by store count

More trends

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