Trends · data through September 2026

Discount Stores in Milwaukee-Waukesha, WI

Iceflower tracks 116 stores from 17 discount store chains in Milwaukee-Waukesha, WI. Five Below grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
116
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below ▲1 +13.3%
2 Dollar Tree - -1.6%
3 Dollar General ▲1 -3.7%
4 Family Dollar ▼2 -15.7%
5 Big Lots - -100.0%
  • Dollar Tree
  • Five Below
  • Dollar General
  • Family Dollar
  • Ollie's Bargain Outlet
  • Nunu's Hot Bargains
  • Look for Less
  • Other tracked chains

Store footprint

Store map

116 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 103 of the 116 stores (89%); 11 of the 17 tracked chains have a single store here. 6% of the tracked retail stores here are discount stores, against 11% across Wisconsin.

  • Dollar Tree (48)
  • Five Below (8)
  • Dollar General (19)
  • Family Dollar (24)
  • Ollie's Bargain Outlet (2)
  • Nunu's Hot Bargains (1)
  • Look for Less (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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