Trends · data through August 2026

Leisure & Travel trends in Milwaukee-Waukesha, WI

Iceflower tracks 302 stores from 285 leisure & travel chains in Milwaukee-Waukesha, WI. Spectrum grew fastest over the last year, ahead of Holiday Inn Express & Suites and Hampton Inn & Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
285
Tracked stores
302
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Spectrum and Holiday Inn Express & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Spectrum logo Spectrum - -13.2%
2 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - -20.2%
3 H Hampton Inn & Suites logo Hampton Inn & Suites - -22.6%

Store footprint

Store map

302 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.