Trends · data through September 2026

Leisure & Travel trends in Milwaukee-Waukesha, WI

Iceflower tracks 691 stores from 620 leisure & travel chains in Milwaukee-Waukesha, WI. Choice Hotels grew fastest over the last year, ahead of Country Inn & Suites and Super 8.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
620
Tracked stores
691
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Choice Hotels and Country Inn & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Choice Hotels ▲2 +12.4%
2 Country Inn & Suites - +2.0%
3 Super 8 ▲1 +1.4%
4 SpringHill Suites ▲3 -3.6%
5 GameStop - -6.9%
6 Hilton Garden Inn ▲1 -8.1%
7 Milwaukee County Zoo - -19.4%
8 Hampton Inn & Suites ▼3 -23.3%
9 La Quinta Inn & Suites ▼1 -35.6%
10 American Legion ▼1 -36.0%
11 Holiday Inn Express ▼1 -37.2%
12 Extended Stay America ▼1 -38.3%

Store footprint

Store map

691 tracked store locations in Milwaukee-Waukesha, WI, colored by category. The top 5 chains by store count run 37 of the 691 stores (5%); 585 of the 620 tracked chains have a single store here. 10% of the tracked leisure & travel stores here are parks, against 7% across Wisconsin.

Top tracked chains by store count

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