Trends · data through September 2026

Sporting Goods Stores in Milwaukee-Waukesha, WI

Iceflower tracks 98 stores from 78 sporting goods store chains in Milwaukee-Waukesha, WI. DICK'S Sporting Goods grew fastest over the last year, ahead of Play It Again Sports and Dunham's Sports.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
78
Tracked stores
98
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. DICK'S Sporting Goods and Play It Again Sports sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 DICK'S Sporting Goods - +8.1%
2 Play It Again Sports - +0.8%
3 Dunham's Sports - -2.2%
4 Wheel & Sprocket - -4.6%
5 Performance Running Outfitters - -33.6%
  • DICK'S Sporting Goods
  • Cabela's
  • Dunham's Sports
  • Wheel & Sprocket
  • PGA TOUR Superstore
  • Burghardt Sporting Goods
  • ERIK'S - Bike Board Ski
  • Other tracked chains

Store footprint

Store map

98 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 21 of the 98 stores (21%); 70 of the 78 tracked chains have a single store here. 5% of the tracked retail stores here are sporting goods stores, against 6% across Wisconsin.

  • DICK'S Sporting Goods (4)
  • Cabela's (1)
  • Dunham's Sports (4)
  • Wheel & Sprocket (6)
  • PGA TOUR Superstore (1)
  • Burghardt Sporting Goods (1)
  • ERIK'S - Bike Board Ski (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 Wheel & Sprocket 6
  • 2 DICK'S Sporting Goods 4
  • 3 Dunham's Sports 4
  • 4 Performance Running Outfitters 4
  • 5 ERIK'S - Bike Board Ski 3
  • 6 Play It Again Sports 3
  • 7 Sports Plus 2
  • 8 Sherper's 2
  • 9 Patio Bike Shop 1
  • 10 Beachside Boat & Bait 1
  • 11 Transaction Skate Shop 1
  • 12 Art Smart's Dart Mart & Juggling Emporium 1
  • 13 R&R Sports Fishin' Hole 1
  • 14 BowlersMart Milwaukee Pro Shop 1
  • 15 Clear Water Outdoor 1
  • 16 Underwater Connection 1
  • 17 Johnson's Cycle & Fitness 1
  • 18 Dover Saddlery 1
  • 19 Yellow Wood 1
  • 20 Sports & Fitness Outlet 1
  • 21 Phase 2 Skateshop 1
  • 22 Joga Bonito futbol 1
  • 23 Bigfoot Bike and Skate 1
  • 24 Vulture Space 1
  • 25 Top Notch Bowling Pro Shop 1
  • 26 Stefans Soccer 1
  • 27 Rodiez's Running Store 1
  • 28 Esch Power Equipment 1
  • 29 Pedal Moraine Cycle and Fitness 1
  • 30 For The Love of the Game 1
  • 31 J J Sports 1
  • 32 Tactically Complete LLC 1
  • 33 Dick Smith's Live Bait & Tackle 1
  • 34 Mountain Outfitters 1
  • 35 Stillwater Diving 1
  • 36 Recycled Recumbent 1
  • 37 Fox River Sports 1
  • 38 Musky Mike's Bait & Tackle 1
  • 39 Emerys Cycling, Triathlon & Fitness 1
  • 40 Mokros Cycle 1
  • 41 Riedel Sports 1
  • 42 Smokey's Bait Shop 1
  • 43 Taylor 1
  • 44 Combat Corner 1
  • 45 Pure Hockey 1
  • 46 Wicked Archery 1
  • 47 Hockey Locker 1
  • 48 Dunn's Sporting Goods 1
  • 49 Bicycle Doctor Nordic Ski Shop 1
  • 50 Buck Rub Outfitters Ltd 1

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