Trends · data through September 2026

Women's Contemporary in Milwaukee-Waukesha, WI

Iceflower tracks 70 stores from 56 women's contemporary chains in Milwaukee-Waukesha, WI. Express grew fastest over the last year, ahead of Torrid and Brew City Brand.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
56
Tracked stores
70
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Express and Torrid sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Express logo Express - +7.6%
2 T Torrid logo Torrid - -20.1%
3 B Brew City Brand - -31.1%
  • Altar'd State
  • Express
  • David's Bridal
  • Torrid
  • J.Crew
  • Madewell
  • Dry Goods
  • Other tracked chains

Store footprint

Store map

70 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Altar'd State (1)
  • Express (5)
  • David's Bridal (2)
  • Torrid (5)
  • J.Crew (2)
  • Madewell (1)
  • Dry Goods (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 E Express logo Express 5
  • 2 T Torrid logo Torrid 5
  • 3 B Brew City Brand 3
  • 4 D David's Bridal logo David's Bridal 2
  • 5 J J.Crew logo J.Crew 2
  • 6 E EVEREVE logo EVEREVE 2
  • 7 A Anthropologie logo Anthropologie 2
  • 8 S Sassy 2 Classy 1
  • 9 L Luv Unlimited 1
  • 10 R Ryloo Boutique 1
  • 11 I Il Bosco 1
  • 12 J JazzyRae's Jewels & Accessories 1
  • 13 S Sole Salvation 1
  • 14 L Lorain's for her 1
  • 15 B Bliss Boutique 1
  • 16 A Avenue logo Avenue 1
  • 17 S Salamander Boutique 1
  • 18 D Divine Dresses 1
  • 19 M Main Street Boutique 1
  • 20 F Free Bird Boutique 1
  • 21 N Next Door Boutique 1
  • 22 B Bee You Boutique 1
  • 23 C Clothes Mentor Brookfield 1
  • 24 S Savor Food & Gift 1
  • 25 T The Bronzeville Collective 1
  • 26 M Mainstream Boutique logo Mainstream Boutique 1
  • 27 A Atkinson Fashion 1
  • 28 M Mia Mya's Boutique 1
  • 29 2 2nd Street Boutique 1
  • 30 B Blink Artisan Boutique 1
  • 31 W West Bend Pilot Boutique & Unique Finds 1
  • 32 A Altar'd State logo Altar'd State 1
  • 33 M Madewell logo Madewell 1
  • 34 D Dry Goods 1
  • 35 F Francesca's logo Francesca's 1
  • 36 M Milano Fashion 1
  • 37 E Element Style Boutique 1
  • 38 S Serendipity Boutique Marketplace 1
  • 39 O One Stop Outlet 1
  • 40 B Banana Republic logo Banana Republic 1
  • 41 T Torrences House of Threads 1
  • 42 S Savvy Seconds 1
  • 43 H Happy Buddha Boutique 1
  • 44 N Naturally Inspired 1
  • 45 L Lela 1
  • 46 V Victoria Beauty shop 1
  • 47 F Free People logo Free People 1
  • 48 T The Feather 1
  • 49 K KaraMarie Boutique logo KaraMarie Boutique 1
  • 50 R Rochelles Fashion Boutique 1

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