Growth
DTLR against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DTLR's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
280 tracked DTLR locations across 21 US states and DC. Pennsylvania, Illinois, and Maryland hold 38% of them.
Tracked stores by state
- Pennsylvania 37
- Illinois 36
- Maryland 32
- Florida 25
- Ohio 25
- Georgia 21
- Texas 18
- Virginia 16
- North Carolina 14
- Michigan 13
- New York 7
- Delaware 6
- Minnesota 6
- Connecticut 5
- South Carolina 4
- Alabama 3
- District of Columbia 3
- New Jersey 3
- Wisconsin 3
- Indiana 1
- Massachusetts 1
- Missouri 1
Customer overlap
Who shops at DTLR
Tracked chains DTLR customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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