Trends · data through September 2026

Sandwich & Sub Shops in Madison, WI

Iceflower tracks 112 stores from 18 sandwich & sub shops in Madison, WI. Jimmy John's grew fastest over the last year, ahead of Cousins Subs and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
112
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sandwich & sub shops

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jimmy John's and Cousins Subs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jimmy John's logo Jimmy John's - +4.5%
2 C Cousins Subs logo Cousins Subs ▲1 +2.9%
3 S Subway logo Subway - -2.6%
4 F Firehouse Subs logo Firehouse Subs ▼1 -6.7%
5 A Arby's logo Arby's - -9.0%
6 P Potbelly Sandwich Shop logo Potbelly Sandwich Shop - -12.2%
7 M Milio's Sandwiches - -12.3%
  • Jimmy John's
  • Subway
  • Arby's
  • Bavaria Sausage
  • Potbelly Sandwich Shop
  • Fraboni's Italian Specialties & Delicatessen
  • Milio's Sandwiches
  • Other tracked chains

Store footprint

Store map

112 tracked store locations in Madison, WI. The 7 largest tracked chains are highlighted.

  • Jimmy John's (19)
  • Subway (41)
  • Arby's (11)
  • Bavaria Sausage (1)
  • Potbelly Sandwich Shop (3)
  • Fraboni's Italian Specialties & Delicatessen (1)
  • Milio's Sandwiches (10)
  • Other tracked chains

Top tracked chains by store count

More trends

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