Trends · data through September 2026

Food & Drink trends in Appleton, WI

Iceflower tracks 539 stores from 432 food & drink chains in Appleton, WI. Panda Express grew fastest over the last year, ahead of McDonald's and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
432
Tracked stores
539
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Panda Express and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Panda Express ▲1 +5.3%
2 McDonald's - +1.9%
3 Starbucks - -2.0%
4 Burger King - -3.4%
5 Jimmy John's - -3.6%
6 Dairy Queen - -3.7%
7 Culver's - -4.1%
8 Papa Murphy's ▲1 -4.2%
9 Domino's Pizza - -5.7%
10 Subway - -6.7%
11 Arby's - -6.8%
12 Taco Bell ▼1 -16.7%
13 Caribou Coffee - -24.3%
14 Cousins Subs ▼1 -26.8%
15 Pizza Hut ▲1 -28.7%

Store footprint

Store map

539 tracked store locations in Appleton, WI, colored by category. The top 5 chains by store count run 49 of the 539 stores (9%); 391 of the 432 tracked chains have a single store here. 5% of the tracked food & drink stores here are pizza chains, against 4% across Wisconsin.

Top tracked chains by store count

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