Growth
Rocky Rococo against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rocky Rococo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
| 33 | Rocky Rococo | +16.2% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Rocky Rococo locations across 2 US states. Wisconsin holds 97% of them.
Customer overlap
Who shops at Rocky Rococo
Tracked chains Rocky Rococo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pick 'n Save
100
Kwik Trip
77
Metro Market
64
Potawatomi Hotel
50
Sendik's
34
Cousins Subs
31
Value Beauty
23
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