Trends · data through September 2026

Food & Drink trends in Lakeland-Winter Haven, FL

Iceflower tracks 1,292 stores from 886 food & drink chains in Lakeland-Winter Haven, FL. First Watch grew fastest over the last year, ahead of IHOP and Steak 'n Shake.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
886
Tracked stores
1,292
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and IHOP sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 First Watch ▲9 +18.7%
2 IHOP ▲8 +17.9%
3 Steak 'n Shake ▲2 +16.8%
4 Subway ▲3 +15.5%
5 Hibachi Express ▲4 +15.0%
6 Chick-fil-A - +9.5%
7 China Wok ▲3 +7.9%
8 Culver's - +7.6%
9 Chili's Grill & Bar - +4.7%
10 Firehouse Subs ▲2 +4.4%
11 Dunkin' ▲2 +4.3%
12 McDonald's - +3.7%
13 Baskin-Robbins ▲2 +3.3%
14 Palace Pizza ▲3 +3.3%
15 Starbucks ▲1 +3.0%

Store footprint

Store map

1,292 tracked store locations in Lakeland-Winter Haven, FL, colored by category. The top 5 chains by store count run 119 of the 1,292 stores (9%); 792 of the 886 tracked chains have a single store here. 6% of the tracked food & drink stores here are pizza chains, against 4% across Florida.

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