Growth
Sonny's BBQ against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonny's BBQ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mission BBQ | +1.6% |
| 2 | Sonny's BBQ | -7.3% |
| 3 | Rudy's Country Store and Bar-B-Q | +8.7% |
| 4 | Bill Miller Bar-B-Q | +0.7% |
| 5 | City Barbeque | +17.3% |
| 6 | Famous Dave's | -6.7% |
| 7 | Dickey's Barbecue Pit | -13.6% |
| 8 | Moe's Original BBQ | +4.4% |
| 9 | Smokey Bones | -58.2% |
| 10 | Pappas Bar-B-Q | +2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
118 tracked Sonny's BBQ locations across 14 US states. Florida, Georgia, and Kentucky hold 86% of them.
Tracked stores by state
- Florida 77
- Georgia 17
- Kentucky 7
- Mississippi 3
- North Carolina 3
- Louisiana 2
- South Carolina 2
- Alabama 1
- Arizona 1
- Maine 1
- Michigan 1
- Nebraska 1
- New Hampshire 1
- Texas 1
Customer overlap
Who shops at Sonny's BBQ
Tracked chains Sonny's BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Publix
100
Winn-Dixie
72
Cedar River Seafood
60
Sun Stop
49
Bev's Better Burgers
42
Spires IGA Supermarket
40
Laredo Mexican Restaurant
40
Stone House Neighborhood Grill
40
River Lanes
36
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